Visual Merchandising Strategies - Essay Sample
Visual merchandising, which is equated as the biggest silent salesmen of all, encompasses the manner in which a company presents its products, in a bid to garner the attention of the customer. It entails the way a retail company places its products in its store shelves, or it can be certain promotional displays, which point attention to a particular product. Visual merchandising strategies can help a company fully maximize the outcome of its floor space, resulting in more sales.
A significant visual merchandising strategy is accessibility. Customers should be able to comfortably reach products on a display, and obstacles should be cleared. This will evidently provide them with a great shopping experience, and they are more likely to visit again. A display, which puts the customer in an uncomfortable position, has very little value, and this translates to less sales.
Another strategy is attention. Displays should grab the attention of the customer, at least long enough for him or her to make a conclusion about a product. In order to capture the customer’s attention, it is imperative to awaken the senses, and provide the buyers with a great buying experience, which will in turn, bring them back for more purchases.
Another crucial strategy is change. Customers want to experience a new feeling whenever they enter a store. Having the same displays for long periods is boring and will not boost sales. Each and every visual merchandiser wants to have an indoor and shop window display that is interesting, both for new and repeat customers. Therefore, it is necessary to change a shop’s visual displays on a weekly basis.
Lastly, eye level is a crucial strategy. In order to capitalize on visual impact, visual displays should be at the eye level of the target audience. For instance, animated shelves displaying the latest toys should be at the eye level of young children than those with game displays for teenagers.
In sum, visual merchandising strategies covers various aspects: capturing the customer’s attention by all means from the location of each product to ensuring products are at the eye level for the target audience, awakens the senses, thus, providing them with a wonderful experience.